It was Memorial Day when Durham Minister Paul Scott found Four Loko on a convenience store shelf.

"It looks like a Nehi can or any other grape soda can," he said.

But Four Loko is a Malt Liquor drink with 11 percent alcohol content. So Scott went home and logged onto the Web site listed on the side of the can.

"They interface with MySpace, YouTube," Scott said. "It concerns me because alcoholism is a problem in all communities and it really concerns me when you start using hip-hop music, hip-hop fashion and social networking sites that our children look at everyday to market a high-energy malt liquor."

But the makers of Four Loko disagree. Jaisen Freeman, with Phusion Projects in Chicago, said the can is extremely distinctive.

"I would ask for any product that looks similar to ours that's a juice ... I don't know of any that has the same kind of labeling or the same type of can," Freeman said.

Freeman said there's a clear "contains alcohol" label around the top of it and a "We I.D." label on the side, too. And they are mandated by the distributors to put it in alcohol sections of the store.

"If somebody's going to look for a juice, they're not going to go to the beer door to look for a juice," Freeman said. "If a product's next to a Miller Lite or Bud Lite, it's a beer. That's where our products are and that's where they're mandated to be."

Four Loko isn't the only beverage like this on the market. Others like "Joose" are also in those sections of stores, too. Scott has battled beverage companies before.

"We went through a situation like this a couple of years back," he said. "I protested - got something pulled nationally called Phat Boy malt liquor. They used similar marketing schemes trying to get the whole hip hop generation to drink their malt liquor."

"When I protested malt liquor in the 90s, we were talking about the posters that were on walls of the liquor stores. Now, they're on the Internet."