(Durham) -- Hollywood zoomed to a summer boom, but the real thrills lie behind the scenes -- in the way moguls market their intended blockbusters. On Wednesday, Billy Warden and Greg Behr cherry pick the techniques that make Hollywood blockbusters so successful and apply them to marketing attractions in Durham."Market Like a Mogul" unspools Wednesday, October 14, 8:30-9:30am, at the Durham Chamber. The highly interactive presentation covers overarching strategies and specific tactics such as email marketing.Billy Warden runs the Communications & Imagination Group (www.billywarden.com). Greg Behr heads Figurative Hats Consulting (www.figurativehats.com). Their experience includes helping to develop Raleigh Wide Open, the capital city's biggest street party (now in its fourth year), and helping to launch the NC Research Campus, a life sciences hub sprung from shuttered textile mills in Kannapolis. They've worked with everyone from Google to E! Entertainment Networks. For more information, please check out: http://www.durhamchamber.org/chamber/programs/ChamberU.html

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1. http://www.billywarden.com