Olalah Njenga, CEO & Senior Marketing Analyst of YellowWood Group, LLC selected as panelist to discuss the role of social media in strategic marketing initiatives.

Raleigh, NC -- October 14, 2009—Boomer Diva Nation and The Business Divas of the social networking group Inside919, have teamed up to produce the 3rd Annual Boomer Diva Nation Girlfriend's Weekend October 15-18,2009. The conference includes the first all female social media panel in the area. This year's theme, "It's Our Time to Shine!" brings together baby boomer women and boomer diva daughters, who are on the move for education, empowerment and entertainment.

Olalah Njenga, a B2B marketing strategist, is one of five social media panelists discussing the ways companies and individuals can leverage social media to achieve business goals.

Njenga comments, "Not all social networking platforms should be used in the same manner. Social networks are tools, and like other marketing tools, having a plan that includes purpose, use and implementation strategy is necessary. Social media can be a very powerful force if used in conjunction with other tools in a well-balanced marketing mix. The key is in having a marketing mix that makes sense for your business goals."

The Women's Social Media Summit panelists include Olalah Njenga, a marketing strategist, Kim Green, Executive Producer at NBC17 News, Deidre Hughey, a social media marketer for authors & speakers, HeatherO, a personal branding coach and Laura Foley, a social media enthusiast and blogger. The panel moderator is Pat Howlett founder of Inside Networx, a social media company that owns nearly 250 area code specific social networks across the United States.

The Women's Social Media Summit begins at 9:00am Saturday, October 17 at the Capital City Club in downtown Raleigh, NC. For registration information please visit www.WomensSocialMediaSummit2009.com/. The Capital City Club is located on the 21st floor of the Progress Energy Building at 411 Fayetteville St Raleigh, NC 27601-1750

About Olalah Njenga

Olalah Njenga is the chief executive officer and senior marketing strategist at YellowWood Group. She works with growing and mid-size companies that want to align marketing strategies with sales goals. She is the creator of the Marketing With EaseTM http://www.MarketingWithEase.com marketing coaching system for small business owners, which was featured in the book "Perfecting Your Pitch", by Office Depot® advisor, Nancy Michaels. Olalah is a volunteer business counselor for SCORE®, an Advisory Board member for the Business & Industry Services division of Wake Technical Community College and serves as an entrepreneurial Advisory Board member for the Women's Business Center in Durham NC. Previously, Olalah served as an entrepreneurship coach for the Kenan-Flagler School of Business at the University Of North Carolina, Chapel Hill. Olalah is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability. Her book, "37 What Were They Thinking Moments In Marketing", is scheduled for release in the Fall of 2009. . YellowWood Group | 919.783.4101 | info@yellowwoodgroup.com http://www.yellowwoodgroup.com/

Media Contacts

Eileen Batson | Batson Group Marketing and PR | 919.327.5021

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Related Links

1. http://www.YellowWoodGroup.com/
2. http://www.WomensSocialMediaSummit2009.com/