Olalah Njenga, CEO and Senior Marketing Analyst for YellowWood Group will lead an interactive seminar to help female professionals demystify the art of creating a personal brand

Raleigh, NC -- October 19, 2009 -- With so much confusion around what branding is and what branding does, it's no wonder many professionals are overwhelmed. The simple truth is this—whether you are an executive, a small business owner, or part of a corporate entity, you are an individual brand—and everything you say and do shapes that brand, whether you are aware of it or not.

Olalah Njenga, creator of the Marketing With EaseTM marketing coaching system, will discuss the process of personal branding in a fun, engaging manner in this interactive luncheon seminar entitled "Creating a Brand When the Brand is You".

Participants, including both professional and executive women, will learn:

- What the 3 key elements of every successful brand are

The Morrisville Chamber's KNOW series will host Njenga's seminar, "Creating a Brand When the Brand is You" on Wednesday, October 21, 2009 at the Hilton Raleigh-Durham Airport 4810 Page Creek Lane Durham, NC 27703. Online registration is available at the Morrisville Chamber of Commerce's website http://www.morrisvillenc.com/. Additional inquiries should be directed to aclark@morrisvillenc.com or via phone 919.463-7157.

About Olalah Njenga

Olalah Njenga is the chief executive officer and senior marketing strategist at YellowWood Group. She works with growing and mid-size companies that want to align marketing strategies with sales goals. She is the creator of the Marketing With EaseTM marketing coaching system for small business owners, which was featured in the book "Perfecting Your Pitch", by Office Depot® advisor, Nancy Michaels. Olalah is a volunteer business counselor for SCORE®, an Advisory Board member for the Business & Industry Services division of Wake Technical Community College and serves as an entrepreneurial Advisory Board member for the Women's Business Center in Durham NC. Previously, Olalah served as an entrepreneurship coach for the Kenan-Flagler School of Business at the University Of North Carolina, Chapel Hill. Olalah is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability. Her book, "37 What Were They Thinking Moments In Marketing", is scheduled for release in the Fall of 2009. Reach Olalah via phone: 919.783.4101, via email: info@yellowwoodgroup.com or via web: www.YellowWoodGroup.com

About the Knowledgeable Network of Women:

The Knowledgeable Network of Women (KNOW) Series is a program of the Morrisville Chamber of Commerce designed to support the development of professional women through innovative and creative programming. The series consists of quarterly luncheons, each featuring a keynote speaker or panel of experts to address an issue or topic unique to professional women. Each event provides women with opportunities for growth, networking and making connections. For additional information about the Morrisville Chamber of Commerce, please visit their website at http://www.morrisvillenc.com

Media Contacts

Eileen Batson | BatsonGroup Marketing and PR | 919.327.5021

Morrisville Chamber of Commerce | Sharon Rosche, President | (919) 463-7150 srosche@morrisvillenc.com

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Related Links

1. http://www.YellowWoodGroup.com
2. http://www.morrisvillenc.com